Euan Roberts
30th July 2002, 00:25
The question that needs to be asked is why don’t radio stations bosses and the staff that work in these places take our posts seriously? The reason I think is they are pretty certain that most people that write these posts are too attached to the whole concept of radio and so we are not safe bets if radio stations are going to make major changes to their schedule or programming structure. They regard the person with little or no interest in radio to be their Guiney pigs in Auditorium projects, Focus Groups, Market Research. Fair enough, these people can help to a degree, but they should not depend on these sources exclusively for changes that will be made within the radio station.
The interesting thing is we probably know a little more about radio is some areas than some of these so-called radio experts in these stations and that we should be running these operations by right. I say, the shame on them to disregard our views and posts. Most people that are members or guests of this website are very experienced individuals that have worked in radio most of their lives. Surely, it’s in their best interests to read and listen to all our views whether that is from Radio Anoraks. Program Director and Head of Music, Focus groups, Telephone and audience research whether these stations do that internally or externally.
I know for a fact that radio industry people read most of these posts from time to time depending of course if the topic is of particular importance to them. They don’t seem to act upon any of our suggestions ever. That is a disgrace. Yes we are active listeners but in a strange way we are an outside source for these stations, we listen and judge most of the time offering our constructive criticisms if that arises, which it does from time to time. In addition, we can often detect if a station is falling down in musical content, quality of Presentation, News Output, Segues and mixing, Sound Quality and transmission. All these areas make a radio station. Yes the Program Director and Station Manager does that for a radio station, we just sometimes notice other errors or changes that a station could make. Then again it’s up to them.
The difference with the passive listener is they aren’t for obvious reasons listening out for all the little errors everyday. We are when we're not working and they don’t seem to care too much. I’ll let all these radio station bosses into a little secret and that is they should start to take some of our views and comments from all our posts very seriously. We are not a bunch of amateurs having a joke or a laugh at these radio stations. We are all passionate about this medium and radio stations and they need to wake up to that fact. We can make an impact on improving their radio stations in some small way just as much as their Program Director and Station Manager, Focus groups, Audience, research polls, or Auditoriums can all contribute to a better radio station at the end of the day. It’s their loss if they choose to ignore our views.
Any views on this subject?
Euan Roberts
The interesting thing is we probably know a little more about radio is some areas than some of these so-called radio experts in these stations and that we should be running these operations by right. I say, the shame on them to disregard our views and posts. Most people that are members or guests of this website are very experienced individuals that have worked in radio most of their lives. Surely, it’s in their best interests to read and listen to all our views whether that is from Radio Anoraks. Program Director and Head of Music, Focus groups, Telephone and audience research whether these stations do that internally or externally.
I know for a fact that radio industry people read most of these posts from time to time depending of course if the topic is of particular importance to them. They don’t seem to act upon any of our suggestions ever. That is a disgrace. Yes we are active listeners but in a strange way we are an outside source for these stations, we listen and judge most of the time offering our constructive criticisms if that arises, which it does from time to time. In addition, we can often detect if a station is falling down in musical content, quality of Presentation, News Output, Segues and mixing, Sound Quality and transmission. All these areas make a radio station. Yes the Program Director and Station Manager does that for a radio station, we just sometimes notice other errors or changes that a station could make. Then again it’s up to them.
The difference with the passive listener is they aren’t for obvious reasons listening out for all the little errors everyday. We are when we're not working and they don’t seem to care too much. I’ll let all these radio station bosses into a little secret and that is they should start to take some of our views and comments from all our posts very seriously. We are not a bunch of amateurs having a joke or a laugh at these radio stations. We are all passionate about this medium and radio stations and they need to wake up to that fact. We can make an impact on improving their radio stations in some small way just as much as their Program Director and Station Manager, Focus groups, Audience, research polls, or Auditoriums can all contribute to a better radio station at the end of the day. It’s their loss if they choose to ignore our views.
Any views on this subject?
Euan Roberts